Google Ads keyword planner

Creating a beautiful design and attractive content is only part of making your site a success. Your website should also have a good amount of visitor traffic on a regular basis. Whether you have an e-commerce site or a personal blog, the Google Ads pay-per-click advertising platform can help you increase traffic to your website. Use the AdWords keyword generator to select the keywords that are likely to be most profitable in your AdWords campaign and to get keyword ideas that you may have overlooked.

Instructions

– Log in to your Google Ads account. Click “Tools & Analytics” from the drop-down menu at the top of the AdWords screen and select “Keyword Tool.”

Enter a search term related to your campaign in the “word or phrase” field. If you enter multiple search terms at once, put each word or phrase on a new line.

Enter the URL of a web site, for example “www.shoes.com” (without quotation marks) in the “site” field, instead of or in addition to entering search terms in the “word or phrase” field. If you fill in only the “site” field, you will get a list of suggested keywords based on the site content you entered. Filling in the “site” and “word or phrase” fields will return data for both the terms entered and the suggested keywords based on the site content.

Type a category, for example: “shoes” (without quotation marks), in the “category” field. The tool displays the suggested categories you type. Click on a suggested category to add it.

Select the “show only ideas related to my search terms” check box if you want to see only results that contain the original search terms you entered. This setting is optional; if the box is left unchecked, results from all categories will be displayed.

Click on “advanced options and filters” to display a menu that allows you to refine the results by keyword. Select the “Languages and Geographies” option in the menu to view search data for those demographics. Select the desired device type, e.g.: “desktop and Mobile, Devices” from the “view insights and statistics for” menu to view search data for devices only.

Click “search” and Google Ads will display suggested search terms and phrases within the “keyword ideas” tab.

Look at the data in the “competition”, “global monthly searches” and “local monthly searches” columns next to each keyword in the results list. Competition gives an idea of how many other Google advertisers are bidding on a keyword. If you have to choose between two keywords for your campaign, choose the one for which the “competition” column says “low” or “medium” instead of “high”.

Global monthly searches represent the number of times people around the world searched for a given keyword, while local monthly searches represent searches in the locations, language and devices you specified. If you have to choose between two keywords, choose the one with the higher search volume.

The local monthly searches column displays a panel if you have specified multiple locations, a location that is not a country, or if Google Ads cannot provide data for a particular search combination.

Tips & Warnings.

Click the “columns” drop-down menu in the upper right corner of the “keyword ideas” tab to view additional keyword data. Select a checkbox next to the new column(s) you want to add to the existing list of keywords and click “apply”. For example, adding the column “average CPC (search)” shows the average price paid by other Google Ads advertisers to have their ads displayed for a given keyword.

Do NOT click on your own ads. This will affect your budget and metrics.

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