Are you familiar with the facebook Ads Library, facebook’s repository for ads? if not, we definitely think you should take a look!
The Facebook Ads Library allows you to go “behind the scenes” and show you the different active that different advertisers are running.
When you want to search for an advertiser, remember to select “Search for all” instead of “Brands, choices or polices”.
Use the Facebook Ads Library as a Guide when creating new ads, or check out what your competitors are currently doing.
For many of us, it will also make sense to remember to filter by your country if it’s not already turned on. If you hace foreign competitors, then of course set the filter for that.
You can now see what the active ads the selected advertiser/competitor has. Among other things, you can see how long the ad has been running, which can give you an insight into whether the ad is succesful. If the ad has been running for a long time, it is most likely because it profitable for the advertiser to run that particular ad. you can use this information when you start advertising yourself.
You can look at how the text is written , are they doing anything special here? how is the text structured? Also remember to look et the content itself. Are images or videos used and what do they show? Maybe a dynamic product catalogue?
It’s important to remember that your competitor’s ads may not work better than yours. So always look at the Facebook Ads library for inspiration.
Your competitors’ ads contain so much valuable information, but how do you find these ads?
You can find your competitors’ ads again by looking up their page in Facebook Ads Library or by actively interacting with them. The Facebook Ads Library gives you a total view of all your competitors’ ads that are currently active, including platform placement. By actively interacting with your competitors, you’ll make sure that you see more of your competitors’ ads pass by on your timeline.
Analyzing your competitors’ ads is surprisingly simple, yet you hear very little about it. While this can really give you a big edge as an entrepreneur. For example, the independent coach can save quite a bit of “test” money with this. Larger coaching & consulting firms can actually gain insights from this to sharpen their position relative to competitors. So let’s see how this works out.
Why would you want to look at your competitor’s ads?
Advertising is exciting and there are so many buttons that need to be set right to run a good campaign. So it would be really nice if you could get a “head start” in this process.
Often, as a start-up, you don’t have a Facebook Pixel on your website for very long and your Facebook page isn’t visited that much either. Both the Pixel and the Page give you insight into your visitors, which in turn you can use for targeting.
In the beginning you do not have much use for this data, because there is not much in it. In short: you, but also Facebook, do not yet know very well who visits you and where you should target your ads.
How nice it would be if your competitor literally started giving you this edge. You read it right, your competitor will make sure you don’t have to reinvent the wheel. How nice of them. The fact is, in your competitor’s ad, there are features hidden that make the ad run well. If you uncover those features, then you can leverage them for your ads, giving you the advantage.
If your competitors all use black and white photos, then there is a good chance that this will appeal incredibly well to your target audience. So you can start your first ad with a black and white photo, significantly increasing the chances of a successful ad. Nice, such a head start.
The more ads you find, the more information you have to analyze. So the question is not, how do I make sure I see fewer ads, but rather how do I make sure to see more ads.
How do I see more ads from my competitors on Facebook?
Unfortunately, you can not indicate anywhere on Facebook that you want more ads from your competitors on your timeline. Is also a bit weird, because often we want to see fewer ads. But fortunately Facebook has thought of us as advertisers, and there are several options.
Currently, there are two ways to see your competitors’ ads. If you know your competitor’s page, then you can find your competitor’s ads in the Facebook Ads Library tool. If you have no idea who your competitors are yet, or it’s time for you to do another competitor research, then it works extremely well to actively interact with your competitors.
Below I will explain both methods step by step. After you get the ways clear, yoy can start analyzing.
How to use Facebook Ads Library
To apply this method, you need to know the Facebook’s page name of your competitor. In the search bar on the Facebook Ads Library tool, you can enter the name of the page. A few suggestions will appear, then click on the page you want.
*If you don’t see any suggestions, your AdBlocker may be blocking it. Make sure you whitelist this Facebook Ads Library page so you can see the results.
The tool will show you all the ads your competitors are currently running. However, you may find that Facebook says no ads are running, but you actually saw them pass by. This is probably because there is a delay between this tool and the ads. So it takes a few days before new ads are visible here.
For each advertisement there is one or more icons in the top right corner. These indicate the placement of the ad. It is possible to advertise on Facebook, Instagram, Audience Network and Messenger.
How do I cleverly create more interaction with my competitor?
You can approach this method in two ways. If you already know who your competitors are, start following their page, giving likes to their posts (only from their Facebook page, private posts makes no difference) and visit their website once. If they have a promotion going, visit the landing page.
Your competitor is using the Facebook Pixel. By clicking their ads, you are registered by Facebook as a person who is interested in the company. So if your competitor is going to run a retargeting campaign on their page or website visitors, then you’re creating the possibility that you’re going to see them pass by.
The second way is if you have no idea who your competitors are. This tip is recommended at least once every quarter because there are always new players entering the market and your target audience is also evolving.
The method in this is actually very simple. Start acting like your target group. So follow pages on Facebook that your target group also follows and Facebook will classify you in the same category. Don’t forget to include Instagram as well. This is such a powerful platform, and because it’s linked to Facebook, your search behavior will be redirected to Facebook.
How do you analyze my competitors’ advertisements?
We can tell you to use the following method to get the most information out of your competitors’ ads and grab that lead. Here’s a step by step:
1. Save the ad (this can be done via “save message” or with a screen shot). 2. Examine the ad for writing style, what perspective is being looked at from, what call-to-action is being used, what image, what header, etc. Write this down for each feature (image, headline, niche, etc.) in a Google Sheets file. 3. Repeat steps 1 and 2 for each ad. 4. Look at your Google Sheets and look for correlations between the ads. Find the hidden patterns. Because in those patterns, that’s where the gold is. Good luck studying your competitors and grab that lead! Let us know in the comments what you think and what methods you use to make your ads better.