If you are starting to work the social networksd of your bussines, surely, you’ve ever wondered whats is the best time to post on Instagram, are we wrong?

It is clear thah nowadays this is the trendy social network and where all ecommerce and entrepeneurs want to be visible.

All of them had a point of courage and launched their own online store. Are you at that point? Now Shopify makes it easy for you: once you’ve taken that first step and start promoting both your products and your activity on this social platform, you’ll want to know when is the right time to reach more people.

In this post we’ll answer that specific question for you, since it raises all kinds of endless debates.

Take note and decide when to post your content:

Why is it important to know what is the best time to post a photo on Instagram?

There can be many reasons.

The main one is because we are interested in posting our photos at the right time so that Instagram’s algorithm can deliver the content we create to our audience, which can be either our target or our followers. This way, our followers or those users who may be interested in our content, can receive our news from the moment we upload a photo.

With this said, we move on to the big question:

What is the best time to post on Instagram?

The answer to this question is complicated and in the marketing field it usually DEPENDS, but not because it’s difficult, but because it depends a lot on your industry.

What do we mean by this?

Well, look at it this way: not all people have similar routines.

If we consider people who work daily from 9:00 a.m to 5:00 p.m., we can expect this particular target who may be adults between 21 and 45 years old.

They will check their social networks at the following times:

Breakfast, which can go between 6:30 a.m. and 8:30 a.m.
Break time, which may hover between 12 noon and 2:00 p.m.
After 6:00 p.m. when they are already at home.
Sometimes this last hour may even extend beyond 7:00 or 8:00 p.m. if we consider that they have other activities.

So what do we mean by this? Quite simply…

You have to know your target audience.
It’s important that you correctly decipher your audience, as this way you’re going to be able to get an idea of which “publishing schedule” best suits them.

Keep in mind that the schedule we’ve just shown you before is adapted to a single target, but this schedule is not the same for a student who is taking a compettitive examination, for example, or even for a university student.

For this reason, you have to know your audience well and what is the time when they connect the most, as this will be your best time to publish on social networks.

Bellow we show you how you can do it.

Best days to post on your instagram account.

Since we have already talked about the best time to post, why don’t we also consider the days?

And this is where we have to ask you:

When do you think it’s best to post?
Weekends, perhaps?
If this was your answer, you might be right.

According to a study, Sunday is the best day to publish (by far), followed by Friday.

It is curious that in between, Saturday turns out to be the worst day in general terms. Is it because Saturday is the day when we usually get up and go to bed without rushing and spend more time with family and friends in the real or “offline” world? Probably yes.

In that sense I still recommend you to do your own tracking on your particular audience, since your audience’s chart may be somewhat different. You can also make use of your account’s own statistics, from here, you can analyze your posts with more engagement and take a common pattern, deciding which days you should publish more (and what content: video, carousel, reels…).

Now, as an additional fact, we want to remind you that Instagram is a social network that has a fairly stable audience when it comes to connection: users enter this platform at least once a day, sometimes more. That’s why it is one of the social networks that must publish more constantly, since it is the one with the most active users.

Now that we have talked about what is the best time to post on Instagram and on which days, let’s talk about how you can make a more personalized study.

Through a social media tool.

There are hundreds of tools that can help you know your audience and determine the best time to post on social networks for your company.

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